Elyse Kaye, CEO and Founder of Bloom Bras and Founder and Head of Product at Aha Product Solutions, joins us on this episode of “Illuminating Feng Shui” to discuss how to successfully brand and launch a product. Also as the Advisor and Marketing Lead for NASA Ames Research Center and Senior Product Manager at Central Garden and Pet, she has tremendous experience advising and consulting on consumer products to devise go-to market and product development strategies.
Elyse will walk listeners through the steps of taking a product from an idea on a piece of paper through industrial design, engineering, manufacturing, branding and launching like she has done with a variety of business partners, entrepreneurs and manufacturers to define new product opportunities and strategies to quickly bring them to market.
Kathleen will share her business Feng Shui, astrology and auspicious timing expertise to enhance the success rate of a new product launch with her groundbreaking date selection system.ess Management System.
Elyse Kaye has spent her career leading innovation and marketing teams launching dozens of brands and hundreds of product lines. Recent successes include the turnaround of the Four Paws® Brand for Central Garden & Pet, the launch from ground up of the House of Marley Brand from Homedics and the expansion of licensed brands for Black & Decker.
Elyse is the Founder and CEO of Bloom Bras as well as Aha Product Solutions. Look for Bloom Bras – a line of activewear for the well-endowed woman – to hit the market Fall 2016.
Her philosophy is that innovation can and should come from anywhere. She holds several dozen patents. Elyse was also a contributing author in “The Product Manager’s Handbook”. In her free time, she is a certified fitness teacher and enthusiast.